Agency for China
promotes CHINA MEDIA LAB
at Palazzo Lombardia Shanghai
promotes CHINA MEDIA LAB
at Palazzo Lombardia Shanghai
digital and interactive services for Marketing and Communication of Italian firms and Made in Italy.
Agency for China ( http://www.agenziacina.com/ ), promotes at Palazzo Lombardia of Shanghai CHINA MEDIA LAB, in order to support innovation in institutions and Italian companies, in Relationship Marketing, Promotion and Digital Communication Made in Italy "in China.
Research Laboratory on Digital Media and Design, organized in collaboration with the Consortium SAY ( http://www.consorziodite.it/ ), the CHINA MEDIA LAB at Palazzo Lombardia, through the cooperation of different Italian excellence involved, enables institutions and Italian companies have a concrete support in China, in a
ctivities of relationship marketing and interactive digital communication in developing business and in the process of internationalization.
"It 's a necessary action to support the business activities of the Made in Italy" and strengthening the powers of Italy on the promotional plan and system technology, "said Alberto Fattori, responsible for Innovation and Development Agency for China and coordinator of CHINA MEDIA LAB at Palazzo Lombardia.
"Italian companies seeking to enter or are already on the Chinese market, China objects do not have the promotional tools and appropriate technology, so this experience does not turn into an opportunity wasted or even worse, a nightmare,"
" CHINA MEDIA LAB , laboratory research and design on interactive digital media, specifically for the Chinese market, aims to bring together Palazzo Lombardia the best skills and the Italian projects on the theme of relationship marketing and interactive digital communication, enabling institutions and Italian companies to overcome the technological gap and communicational skills current. "
" From the union of Italian creativity in the field of digital communications and advertising with logistics and support services business in China Palazzo Lombardia (6 floors of 10,000 square meters), institutions and Italian companies can now be able to compete at last on an equal footing with other nations, the Chinese market. "
interconnect and communicate with Italian creativity is in short the mission of CHINA MEDIA LAB in order to be an instrument that could strengthen the Italian system, as called
Ambassador Sessa in his recent visit to Palazzo Lombardia , helping to achieve practical solutions that can overcome language and cultural barriers that inhibit the action today objectively Italian in China.
"The CHINA MEDIA LAB, fulfills the requirements of the scenario of the China market is changing rapidly. Predominantly driven by export and outsourced production, now, encouraged by the Chinese government, the domestic market is growing rapidly. As proof of this, only to witness the true proliferation of outlets and shopping centers in several major Chinese cities and the growing number of shops in the "Made in Italy .
"But in this ever-increasing presence Italian, does not match any communicative action in support of the Italian Style, and then in some markets for us historians, such as agribusiness, the Americans and French are the masters, with our traditional products, such as pizza, wine and coffee. "
" We run the risk that the failure and inability to communicate so far shown by these institutions and Italian companies, it seriously endangers the placements also considered "untouchable", such as those of fashion and luxury goods under the action of the more incisive Chinese brands themselves and those from other Asian economies, such as the Indiana "
With CHINA MEDIA LAB , Palazzo Lombardia, strengthens its willingness to be the place and the strategic partner for Italian companies in China, now also for all activities of relationship marketing, tracking and digital communications, to promote fundamental the best MADE in ITALY directly on the Chinese market and Asia.
" L 'Agency for China and Lombardia Palace with its 10,000 square meters and its six floors are for 10 years, the contact point for the Italian company with the realities and opportunities in China, through the established relationships with the market and the Chinese authorities. Only the Germans can boast the presence of our best in terms of space available for businesses. "
" So Palazzo Lombardia, is increasingly the place where the institutions and Italian companies may be able to develop their own initiatives for the Chinese market, a real Business Incubator at their disposal. "
The CHINA MEDIA LAB is a goal - open structure able to continue to welcome further expertise and excellence that can add up to those of the first order already present, to make them available to the institutions and Italian companies, such as active tool to help them truly improve their competitiveness in developing its business in China and Asia and build a better future.
A coordinate CHINA MEDIA LAB Alberto at Palazzo Lombardia factors, a major Italian experts in interactive digital communication, having in years contributed to achieving the other digital interactive projects for the Holy See, Telecom Italy, Enel, Mondadori, Pirelli, Banca Intesa, the Scala Theatre, now in charge of Innovation and Development Agency for China and the Director General of the Consortium DITE.
Agency for China ( http://www.agenziacina.com/ ), promotes at Palazzo Lombardia of Shanghai CHINA MEDIA LAB, in order to support innovation in institutions and Italian companies, in Relationship Marketing, Promotion and Digital Communication Made in Italy "in China.
Research Laboratory on Digital Media and Design, organized in collaboration with the Consortium SAY ( http://www.consorziodite.it/ ), the CHINA MEDIA LAB at Palazzo Lombardia, through the cooperation of different Italian excellence involved, enables institutions and Italian companies have a concrete support in China, in a
ctivities of relationship marketing and interactive digital communication in developing business and in the process of internationalization. "It 's a necessary action to support the business activities of the Made in Italy" and strengthening the powers of Italy on the promotional plan and system technology, "said Alberto Fattori, responsible for Innovation and Development Agency for China and coordinator of CHINA MEDIA LAB at Palazzo Lombardia.
"Italian companies seeking to enter or are already on the Chinese market, China objects do not have the promotional tools and appropriate technology, so this experience does not turn into an opportunity wasted or even worse, a nightmare,"
" CHINA MEDIA LAB , laboratory research and design on interactive digital media, specifically for the Chinese market, aims to bring together Palazzo Lombardia the best skills and the Italian projects on the theme of relationship marketing and interactive digital communication, enabling institutions and Italian companies to overcome the technological gap and communicational skills current. "
" From the union of Italian creativity in the field of digital communications and advertising with logistics and support services business in China Palazzo Lombardia (6 floors of 10,000 square meters), institutions and Italian companies can now be able to compete at last on an equal footing with other nations, the Chinese market. "
interconnect and communicate with Italian creativity is in short the mission of CHINA MEDIA LAB in order to be an instrument that could strengthen the Italian system, as called
Ambassador Sessa in his recent visit to Palazzo Lombardia , helping to achieve practical solutions that can overcome language and cultural barriers that inhibit the action today objectively Italian in China. "The CHINA MEDIA LAB, fulfills the requirements of the scenario of the China market is changing rapidly. Predominantly driven by export and outsourced production, now, encouraged by the Chinese government, the domestic market is growing rapidly. As proof of this, only to witness the true proliferation of outlets and shopping centers in several major Chinese cities and the growing number of shops in the "Made in Italy .
"But in this ever-increasing presence Italian, does not match any communicative action in support of the Italian Style, and then in some markets for us historians, such as agribusiness, the Americans and French are the masters, with our traditional products, such as pizza, wine and coffee. "
" We run the risk that the failure and inability to communicate so far shown by these institutions and Italian companies, it seriously endangers the placements also considered "untouchable", such as those of fashion and luxury goods under the action of the more incisive Chinese brands themselves and those from other Asian economies, such as the Indiana "
With CHINA MEDIA LAB , Palazzo Lombardia, strengthens its willingness to be the place and the strategic partner for Italian companies in China, now also for all activities of relationship marketing, tracking and digital communications, to promote fundamental the best MADE in ITALY directly on the Chinese market and Asia. " L 'Agency for China and Lombardia Palace with its 10,000 square meters and its six floors are for 10 years, the contact point for the Italian company with the realities and opportunities in China, through the established relationships with the market and the Chinese authorities. Only the Germans can boast the presence of our best in terms of space available for businesses. "
" So Palazzo Lombardia, is increasingly the place where the institutions and Italian companies may be able to develop their own initiatives for the Chinese market, a real Business Incubator at their disposal. "
The CHINA MEDIA LAB is a goal - open structure able to continue to welcome further expertise and excellence that can add up to those of the first order already present, to make them available to the institutions and Italian companies, such as active tool to help them truly improve their competitiveness in developing its business in China and Asia and build a better future.
A coordinate CHINA MEDIA LAB Alberto at Palazzo Lombardia factors, a major Italian experts in interactive digital communication, having in years contributed to achieving the other digital interactive projects for the Holy See, Telecom Italy, Enel, Mondadori, Pirelli, Banca Intesa, the Scala Theatre, now in charge of Innovation and Development Agency for China and the Director General of the Consortium DITE.
For information on CHINA MEDIA LAB:
How to join the CHINA MEDIA LAB:
How to enable a Virtual Office at Palazzo Lombardia
How to add your own logo with links between the partners China Media Lab
For more information:
CHINA (Shanghai)
Alberto Fattori
Innovation & Development Agency for China
CHINA MEDIA LAB
Palazzo Lombardia
Pudong - Shanghai (China)
VOIP ITALIAN Tel: +39 02 303123673
Email: mailto: @ alberto.fattori agenziacina.com
Skype: Gtalk albertofattori
: albertofattori@gmail.com
CHINA Tel: +86 21 58349900 Fax
CHINA: +86 21 58344362
ITALY (Milan)
Elena Cadeo
Agency for China
Via Marcona , 37
Milan
elena.cadeo @ agenziacina.com
Tel: +39 02 743 445
Fax: +39 0270001104
0 comments:
Post a Comment