Thursday, May 31, 2007

Reebok Heart Monitor Manual

"Innovation Import" Roll

A phrase seems to put all agree when we talk of "Made in Italy: " must innovate."


But perhaps the word, innovation, there are ambiguities that contains the word itself.


My reflection on this subject is daily, but in particular it is materialized in this post, a few days ago, reading a blog post of Director of Cefriel Fuggetta, on the subject.

With acuity, was reported to say many, many suggest, but few are at the end and I would add WRONG.


In fact, the greatest innovations are often not the result of research planned and completed successfully, but are the result of errors, often coarse, sometimes unbelievable.


They range from a cheese gone bad over the years become a DOC product, and ending with SMS "invented by mistake" by the telephone operators. If anyone remembers the Business Plan of the operators at the time, the "SMS" does not exist, as considered only a backup system on the network.

At the end of that "innovation" is spoken?


innovations and there are many different types, but living in China live the present moment you notice that they all have in common a fundamental point: try to innovate even at the cost of making a mistake .


On Chinese television this issue is so clear, the mistakes, which shows every day when they are offered case studies of Chinese entrepreneurs.


For each presentation does not start from the bottom (the success), but part of illustrating the difficulties and failures that the entrepreneur has had.


The failure, often repeated, the mood of the moments where, candidly admit, they thought they did not succeed in resolving the issue. The component of economic risk, and human pressures on people around.


And this approach in presenting the entrepreneurial success, the Chinese put it is in speaking of high tech innovation in the "cultivation" of the fish or the local tourism industry.


short to innovate, innovate should WANT. Have a real need.


But to innovate should be prepared to make mistakes, too many times. A failure.


To innovate, you need capital to support innovation in its development. But the financial system is currently structured finance for those who have a "track record" winning. But who is innovating, hardly possesses or may possess even a basic fact: winning innovation is unique, irreproducible .


So even if you've been successful, the next you have to start over, with no memory of your past successes, strong trained only in your ability to address the errors and difficulties encountered and should be rectified.


So there is no perfect consultant to innovate, because if it is not involved itself in the process are unlikely to lead to really be innovative and as he said Fuggetta, who did only "maybe" can tell a credible story!.


That said, the Italian level of innovation is so low that in certain sectors has disappeared, just think of electronics, the great sorrow of my mentor Prof. Degli Antoni ..


The impression is that we are afraid to innovate.


But why? Simple. For fear of making mistakes over the years have used models and technologies that had already given some results in economic terms. This


over the years, has atrophied the ability to truly innovate, because the technologies and experiences were often American, apparently favoring the simpler "Innovation Import" to the more difficult "Best of Innovation".


So one of the goals of the Media Lab China is to finally try to innovate, dare really, joining the efforts of various skills, to try to achieve, support companies and the Made in Italy, in an internal market in strong growth, such as China but from which you can then also act at the international level, possibly together with the Chinese themselves.


So do not expect that the innovations we are sold at a price "balance", thus continuing to fuel our continuing "laziness innovative."


Italy and Italians, we can play an important role in China and China in the world, only if we remember how the various Fermi, Volta, Meucci and Leonardo were working and .... wrong!


Google


Wednesday, May 30, 2007

School Crush Brent Everett Vidéo

News about ..... Learn the art

Boob In Bollywood Film

: RFID and Text-to-speech module

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Monday, May 7, 2007

Walk Through Walls Gpsphone

Palazzo Lombardia (Shanghai) for the Promotion and Marketing of Made in Italy in China

Agency for China
promotes CHINA MEDIA LAB
at Palazzo Lombardia Shanghai

digital and interactive services for Marketing and Communication of Italian firms and Made in Italy.

Agency for China ( http://www.agenziacina.com/ ), promotes at Palazzo Lombardia of Shanghai CHINA MEDIA LAB, in order to support innovation in institutions and Italian companies, in Relationship Marketing, Promotion and Digital Communication Made in Italy "in China.

Research Laboratory on Digital Media and Design, organized in collaboration with the Consortium SAY ( http://www.consorziodite.it/ ), the CHINA MEDIA LAB at Palazzo Lombardia, through the cooperation of different Italian excellence involved, enables institutions and Italian companies have a concrete support in China, in a ctivities of relationship marketing and interactive digital communication in developing business and in the process of internationalization.

"It 's a necessary action to support the business activities of the Made in Italy" and strengthening the powers of Italy on the promotional plan and system technology, "said Alberto Fattori, responsible for Innovation and Development Agency for China and coordinator of CHINA MEDIA LAB at Palazzo Lombardia.

"Italian companies seeking to enter or are already on the Chinese market, China objects do not have the promotional tools and appropriate technology, so this experience does not turn into an opportunity wasted or even worse, a nightmare,"

" CHINA MEDIA LAB , laboratory research and design on interactive digital media, specifically for the Chinese market, aims to bring together Palazzo Lombardia the best skills and the Italian projects on the theme of relationship marketing and interactive digital communication, enabling institutions and Italian companies to overcome the technological gap and communicational skills current. "

" From the union of Italian creativity in the field of digital communications and advertising with logistics and support services business in China Palazzo Lombardia (6 floors of 10,000 square meters), institutions and Italian companies can now be able to compete at last on an equal footing with other nations, the Chinese market. "

interconnect and communicate with Italian creativity is in short the mission of CHINA MEDIA LAB in order to be an instrument that could strengthen the Italian system, as called Ambassador Sessa in his recent visit to Palazzo Lombardia , helping to achieve practical solutions that can overcome language and cultural barriers that inhibit the action today objectively Italian in China.

"The CHINA MEDIA LAB, fulfills the requirements of the scenario of the China market is changing rapidly. Predominantly driven by export and outsourced production, now, encouraged by the Chinese government, the domestic market is growing rapidly. As proof of this, only to witness the true proliferation of outlets and shopping centers in several major Chinese cities and the growing number of shops in the "Made in Italy .

"But in this ever-increasing presence Italian, does not match any communicative action in support of the Italian Style, and then in some markets for us historians, such as agribusiness, the Americans and French are the masters, with our traditional products, such as pizza, wine and coffee. "

" We run the risk that the failure and inability to communicate so far shown by these institutions and Italian companies, it seriously endangers the placements also considered "untouchable", such as those of fashion and luxury goods under the action of the more incisive Chinese brands themselves and those from other Asian economies, such as the Indiana "

With CHINA MEDIA LAB , Palazzo Lombardia, strengthens its willingness to be the place and the strategic partner for Italian companies in China, now also for all activities of relationship marketing, tracking and digital communications, to promote fundamental the best MADE in ITALY directly on the Chinese market and Asia.

" L 'Agency for China and Lombardia Palace with its 10,000 square meters and its six floors are for 10 years, the contact point for the Italian company with the realities and opportunities in China, through the established relationships with the market and the Chinese authorities. Only the Germans can boast the presence of our best in terms of space available for businesses. "

" So Palazzo Lombardia, is increasingly the place where the institutions and Italian companies may be able to develop their own initiatives for the Chinese market, a real Business Incubator at their disposal. "

The CHINA MEDIA LAB is a goal - open structure able to continue to welcome further expertise and excellence that can add up to those of the first order already present, to make them available to the institutions and Italian companies, such as active tool to help them truly improve their competitiveness in developing its business in China and Asia and build a better future.

A coordinate CHINA MEDIA LAB Alberto at Palazzo Lombardia factors, a major Italian experts in interactive digital communication, having in years contributed to achieving the other digital interactive projects for the Holy See, Telecom Italy, Enel, Mondadori, Pirelli, Banca Intesa, the Scala Theatre, now in charge of Innovation and Development Agency for China and the Director General of the Consortium DITE.


For information on CHINA MEDIA LAB:



How to join the CHINA MEDIA LAB:
membership CHINA MEDIA LAB is free. (Application form )

How to enable a Virtual Office at Palazzo Lombardia
How to add your own logo with links between the partners China Media Lab

For more information:

CHINA (Shanghai)

Alberto Fattori

Innovation & Development Agency for China

CHINA MEDIA LAB
Palazzo Lombardia
Pudong - Shanghai (China)

VOIP ITALIAN Tel: +39 02 303123673
Email: mailto: @ alberto.fattori agenziacina.com
Skype: Gtalk albertofattori
: albertofattori@gmail.com
CHINA Tel: +86 21 58349900 Fax
CHINA: +86 21 58344362

ITALY (Milan)

Elena Cadeo
Agency for China
Via Marcona , 37
Milan

elena.cadeo @ agenziacina.com

Tel: +39 02 743 445
Fax: +39 0270001104